Christmas DAY Keffiyeh Campaign

Since Oct 10th, Gazans have been robbed of every basic necessity.

Safety. Shelter. Water. Food. Electricity. Fuel. Medical treatment. Internet. Plumbing. Emergency services. Rainwater collection. Humanitarian Aid.

At this moment, thousands of families are in a perpetual state of escape, running from bombs that strike without warning. Twenty-four hours a day, seven days a week.

The grim reality is that Gazans have nowhere to escape.

A religious tapestry among the rubble of The Church of Porphyrius, Gaza’s oldest church. Photo by Ali Jadallah.

Yet, even in the face of this genocidal onslaught, Gazans endure, and endure, and endure.
To honor Gazan’s unending courage and resilience, and affirm our dedication to Palestinian liberation, PFOF’s Christmas Day Keffiyeh Campaign calls on YOU to wear a Keffiyeh to your planned gathering with loved ones on December 25th.

PFOF Verified Suppliers

Campaign Instructions

🟢Entry Level Participation

Purchase a Keffiyeh from one of our four verified retailers*
Coordinate your Christmas Day Keffiyeh outfit in advance.
Snap photos/videos wearing your Keffiyeh around loved ones.
Post to socials with hashtag #isaygraceforliberation

At this moment in history, no other garment on the planet is as profound an affirmation of virtue, as that of a Keffiyeh. This assertion is proven by the round-the-clock efforts of genocidal powers to demonize and censor Palestinian expressions of liberty and culture from public view.

Wearing a Keffiyeh today conveys your resistance to GENOCIDE, honors the resilience of Gazans, and celebrates the beauty of Palestinian life.

Kyrie Irving wearing a Keffiyeh at a press conference

🟢🔴Next Level Participation

Gift multiple Keffiyehs to your loved ones.
Post videos of discussions with loved ones about Palestine and/or personal reflections on the experience (positive or negative).

Thanksgiving, on the 50th day of the 2023 genocide, Palestinian college students in Vermont Hisham Awartani, Kinnan Abdalhamid, and Tahseen Ali Ahmed were walking to a child’s birthday party when they were gunned down in cold blood and left critically injured on the street.

Tahseen Ali Ahmad, Kinnan Abdalahmid, and Hisham Awartani wearing their keffiyehs. Photo by Awartani family.

Community allies in the hundreds quickly rallied candlelight vigils and called on local institutions to protect First Amendment rights for all, to combat hate speech in every form.

As the courageous dissent of “regular” people continues to display, our collective liberation is not the duty of elected politicians, activists, or influencers.

Gazans wait in line for hours in the midst of airstrikes to get bread. Photo by Mohammed Abed.

On the contrary, every philosophical conception of “civilized behavior” can only manifest when “regular” people gather to create harmonious systems and reject oppressive ones.

In the Nuseirat refugee camp, located in the central Gaza Strip, Palestinians wait in line for bread on November 4th, in front of a bakery that bears the scars of damage from an Israeli airstrike.

No amount of discourse on liberation is “too little.” Spread the word about the CDK campaign to the people you love, and on December 25th come together with your Keffiyehs to show your solidarity to our collective liberation.

🟢🔴⚪⚫Prophetic Level Participation

Rally your place of worship to make CDK the official wardrobe of holiday services.
Influence your religious advisors to consider LIBERATION THEOLOGY as a primary subject of holiday services.

In under 60 days, 47 mosques and 3 churches have been destroyed in Gaza. Defined by every globally recognized legal body as a WAR CRIME. (UN Security Council Resolution 2347 (2017), The Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict, Geneva Conventions)

The damaged Greek Orthodox Saint Porphyrius Church following an overnight airstrike in Gaza, 20 October 2023. Photo by Mohammed Saber

Is not the ability to congregate (the Church) itself among the mercies of faith? For this year’s Christmas service, let Gazans know that you stand with them and that your congregation will be saying grace for liberation.

Interior of St. Philip’s Chapel of the Al-Ahli Arabi Baptist Hospital after it was hit in Gaza, 18 October 2023. Photo by Mustafa Hassona.

FAQ

What is a Verified Retailer?

PFOF has verified that our suggested retailers are Palestinian-owned and that a percentage of each sale will directly benefit humanitarian efforts in Palestine.

What is this campaign meant to achieve?

PFOF incubates proactive social campaigns that impact hearts and minds at a local level. The CDK campaign starts with our loved ones and aims to counter the stigma of fear of speaking about Palestinian liberation.

Is this a religious campaign or endorsement of any faith?

No. The CDK campaign is exclusively an endorsement of the right of all people to practice their faith and congregate without the fear of persecution, annihilation, or exile.

Do I have to celebrate Christmas or with family to participate?

No, and no. PFOF recognizes December 25th as a holiday where all faiths and cultures have one general thing in common: A day off. PFOF welcomes participation in the CDK campaign from all allies of Palestinian liberation.

Does PFOF financially profit from this campaign?

PFOF is a not-for-profit collective and does not collect revenues. Our verified retailers have varying profit share structures outlined in detail on their respective websites.